Mahindra announced the launch of its new HCV truck series, 'BLAZO' with Fuelsmart Technology backed by a superior mileage and service guarantee. The BLAZO series includes haulage, tractor trailer, and tipper vehicles and introduces for the first time, the CRDe engine coupled with multi drive mode features.
The existing range of HCV trucks comprising of TRUXO multi axle trucks, TORRO Tippers and TRACO tractor trailers will continue to be available in its entirety.
Mahindra Trucks also announced a superior mileage guarantee on the BLAZO truck, tipper and tractor trailer series and a 48-hours back-on-road breakdown service guarantee. Popular Bollywood star, Ajay Devgn was announced to be the face of the new campaign for BLAZO series.
1. Advanced Technology: After many years of relentless research, technology has been put to use in this truck. With customized features, maintenance cost will be reduced appreciably.
2. mPOWER CRDE Engine: It is a fuelsmart engine with 7.2 L displacement.
3. Fuel Smart Technology: The highlight of FUELSMART technology is the introduction of CRDe engine coupled with multi drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes – Turbo, Heavy and Light – which can be switched by the driver according to the load and road conditions.
4. Best Mileage Guarantee: Blazo with its superior technology and mPOWER Engine is the ultimate truck which will give best mileage even during steep inclines with heavy loads. We can call this as fuel efficiency at its best. More mileage means easy reach to destination without fear of refueling. The fuel tank capacity is 350 liters.
5. Better Service And product Guarantee: As a part of its aggressive marketing plans, the company has also rapidly expanded its after sales service and spares network, firming up its multi-lingual helpline, NOW. Mahindra Truck and Bus also offers 5 Years or 5 Lac Km transferable Warranty on commercial units, which is an industry first and a cost effective AMC.
Blazo Variants: BLAZO 25, BLAZO 25 TIPPER, BLAZO 31 8X4 TIPPER, BLAZO 31, BLAZO 37, BLAZO 37 COWL, BLAZO 35, BLAZO 40 TIP TRAILER, BLAZO 49.